Project

Bright Bells

Industry

Education

Role

UX/UI Designer

Date

October 2024

Bright Bells

Bright Bells

Bright Bells

Connecting School and Families in One Powerful App. Providing users with an efficient platform to engage in conversations, tasks, and events to build strong school communities.

Prototype

Problem Statement

Problem Statement

How might we improve school efficiency and engagement by developing a digital solution that effectively bridges communication between families and its institutions.

How might we improve school efficiency and engagement by developing a digital solution that effectively bridges communication between families and its institutions.

Key Task Flow #1

Key Task Flow #1

Key Task Flow #1

Messaging. An integrated feature that quickly and easily enables staff and families to communicate with one another to ascertain essential information and complete tasks.

Key Task Flow #2

Key Task Flow #2

Key Task Flow #2

Events. An integrated feature that provides an digital experience to discover events that increase social engagement and fundraising contributions for school initiatives.

Insight

Competitive Analysis

I analyzed four leading companies specific to the educational industry. All of which offered a similar product providing communication between school and families. However, many

User Interviews

I conducted interviews with 6 participants all invested in the educational system. Ranging from teachers, administrators, PTO members, and parents.

  • Samantha M.

    Parent, Substitute Teacher, PTO Member

    Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!

  • Tim M.

    Parent, PTO Member

    Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!

  • Nelson C

    Teacher, School Chairman

    Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!

  • Amanda L.

    Parent, Teacher

    Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!

  • Jaime S.

    Parent, PTO Member

    Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!

  • Amanda Z.

    Parent

    Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!

User Personas

I developed two personas based on the needs

Sam "The PTO Parent"

Sam "The PTO Parent"

Sam "The PTO Parent"

A 35 year old parent of one, who is very invested in their child's educational engagement. They are head of the PTO and very social within the school community.

Goals

Being involved with their child's school.

Challenges

Prioritizing the array of school activities.

Motivations

Their child's academic and social success.

Jamie "The Busy Parent"

Jamie "The Busy Parent"

Jamie "The Busy Parent"

A 38 year old parent of two, who is extremely busy balancing career and family life. They rely on efficiency and organization to help prioritize their children's education.

A 38 year old parent of two, who is extremely busy balancing career and family life. They rely on efficiency and organization to help prioritize their children's education.

Goals

Balance work and their family's education

Challenges

Managing their schedule to meet school demands

Motivations

Their child's academic and social success.

Key Features

I developed two personas based on the needs

School Tasks

Chat / Directory

Events / Calendar

Exploration

Exploration

Site Map

Site Map Summary TK

Task Flow

Task Flow Summary TK

Branding

Branding Summary TK

Lo-Fi Wireframes

Lo-Fi Summary TK

Solution

Solution

Hi-Fi Wireframes

Hi-Fi Wireframe Summary TK

Revisions

Key Revision Summary TK

Final Results

Install the Figma plugin and you’re ready to convert your designs to a responsive site.

Eva Elle

@evaelle

Thank you for building such an empowering tool, especially for designers! The site went from Figma to Framer in less than a week!

Guy Mccoy

@mccoy

Playing around with @framer while building a landing page for a side project. I’m terrible at animations, but they make it so easy!

Kayla Ray

@kayray

I’ve built pretty handy sites powered by Craft or WordPress in the past, but seeing @framer tackle CMS stuff so effortlessly is mind-boggling